Ep 13: The demo page mistake most B2B brands make episode artwork

EPISODE · Mar 12, 2026 · 12 MIN

Ep 13: The demo page mistake most B2B brands make

from Heart Before Cart · host Talia Wolf

If you’re driving traffic to your demo page… but not getting enough bookings, this might be why.In this episode of Heart Before Cart, Talia breaks down one of the most common mistakes B2B brands make with their demo pages and how to fix them. You’ll learn:Why time is a higher-friction commitment than a free trialThe real decision happening on your demo pageWhat most brands get wrong (with real examples)How to structure your demo page to increase bookingsThe exact elements that reduce friction and drive more show-upsHeart Before Cart is the go-to podcast for marketers who want predictable, scalable growth through customer-first strategy and psychology.RESOURCES→ Check out my FREE workshop: https://taliawolf.com/workshop→ Get my NEW book (Emotional Targeting): https://taliawolf.com/book

If you’re driving traffic to your demo page… but not getting enough bookings, this might be why. In this episode of Heart Before Cart, Talia breaks down one of the most common mistakes B2B brands make with their demo pages and how to fix them. You’ll learn: Why time is a higher-friction commitment than a free trialThe real decision happening on your demo pageWhat most brands get wrong (with real examples)How to structure your demo page to increase bookingsThe exact elements that reduce ...

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Ep 13: The demo page mistake most B2B brands make

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This episode is 12 minutes long.

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This episode was published on March 12, 2026.

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If you’re driving traffic to your demo page… but not getting enough bookings, this might be why.In this episode of Heart Before Cart, Talia breaks down one of the most common mistakes B2B brands make with their demo pages and how to fix them. You’ll...

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