Ep. 13: What 33 Million Impressions Taught Us About Executive LinkedIn (2026 Report)

Every year we analyze how real executives - not influencers - actually perform on LinkedIn. This year’s dataset is the largest yet: 6,035 posts, 33.2 million impressions, and 457,000 engagements from CEOs and senior leaders. In this episode, Join me as we walk through all ten findings from the 2026 Executive LinkedIn Report and what they mean for how you show up.In this episode:Why executive reach is up 14% year over year - and the window hasn’t closedWhich formats win: images for reach, video for engagement, and why carousels keep losingWhy your original posts reach 5× more people than resharesThe content type that beats everything else (it’s more personal than you think)Two myths the data kills: hashtags and the “end with a question” ruleWhat the 15 highest-performing posts of the year all have in commonWhy the biggest reach comes from a system, not raw talentNo tactics for the sake of tactics - just what the data actually shows about leading in public.