Ep 14 - The International Paper Airplane Competition

Join hosts Ashley Polak and James King as they delve into the inventive world of advertising legend Howard Gossage. In this episode, they explore Gossage's unique approach to capturing attention through the ingenious paper airplane competition, created to entice major airlines to advertise in Scientific American. Discover how Gossage's playful and interactive campaign not only met its objectives but also became a cultural phenomenon, drawing entries from around the globe and securing extensive media coverage. Learn about the strategies behind the campaign, the humorous and creative elements involved, and the enduring impact of Gossage's innovative advertising methods. Plus, enjoy special insights from industry experts and a clip from the legendary Peter Coyote.