Ep 14: Your Future Self Will Thank You: Q4 Prep Edition

Q4 might feel far away—but blink and it’s Black Friday. In this episode, Avery kicks off a special Q4 prep series focused on setting your brand up for sanity and scale. From stocking the pond with high-intent audiences to analyzing last year’s creative, locking in your marketing calendar, and prepping evergreen sale ads, this is everything you wish you’d done early… delivered right on time.Whether you’re a brand operator or creative lead, now’s the moment to plan ahead so you’re not scrambling come November. Future you will be very, very grateful.Timestamps:00:00 Start prepping for Q402:50 Stocking the pond explained06:30 Building an email list and collecting data10:15 Creative analysis for Q4 planning14:00 Why every brand needs a marketing calendar18:40 Preparing evergreen sale ads21:40 The reality of creative agility during BFCM25:30 Planning holiday shoots with ad usage in mind29:10 Using brand-specific sales moments32:00 Peak vs valley planning with calendars35:00 Final thoughts and helpful templatesHashtags:#Q4Planning #EcommerceStrategy #DTCPodcast #MarketingCalendar #CreativeStrategy #StockThePond #HolidayPrep #DTCMarketing #AdCreative #RetentionMarketing #BlackFridayPrep #AuntieAvery #MarketingTips #PerformanceMarketing Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcastSubscribe to DTC: ⁠https://www.directtoconsumer.co/⁠Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast