Ep. 145 - Floral Consulting with Style that lead to Sales with Jackie Lacey AAF, AIFD, CFD, PFCI.

Send us Fan MailWe've got a fun surprise on this week’s episode of 2 Fat Guys Talking Flowers! A mystery Secret Santa sent us a tasty treat, and you won’t want to miss our reactions as we taste-test it, courtesy of one of our favorite "Fatties." After that, we dive into an amazing conversation with one of the best-dressed gentlemen in the floral industry, Mr. Jackie Lacey.Jackie shares his incredible journey from accountant to floral entrepreneur, owning three shops by age 26—across three different markets! He explains how running shops with distinct target audiences has helped shape his approach as a floral educator. Jackie also reveals the top 5 challenges he sees in the industry and stresses the importance of mastering mechanics and costs to sustain long-term success. With plenty of practical advice, like the importance of walking through your shop daily to understand what customers experience and how small changes (like adding an extra carnation to every arrangement) can cost you big over time, Jackie’s insights are both valuable and eye-opening. Plus, we discuss Pantone’s Color of the Year, a topic Jackie is passionate about (look at his stylish outfits!). It’s a fun, laughter-filled episode packed with lessons and insights—tune in now!