EPISODE · May 19, 2025 · 38 MIN
Ep 15 - From Family Business to Global Brand: The Kays Flower School Story
from Core Brands Podcast · host Roberta Rechena
In this episode of the Core Brands Podcast, our host Roberta is joined by Janette and Deirdre, the powerhouse sisters behind Kays Flower School. With decades of experience, they’ve revolutionised floristry education in Ireland, making it more accessible and empowering, particularly for women seeking flexible and fulfilling careers. From traditional family business roots to pioneering online floral education, they’ve trained award-winning florists across Ireland and beyond.Kay’s Flower School began in 1987 as Ireland’s first accessible floristry training center, founded by Janette and Deirdre’s mother, Kay.The sisters pivoted to online teaching during the pandemic, creating a highly personal and interactive digital learning experience.Their online floristry training has helped hundreds start new careers, particularly empowering women returning to the workforce.The school has gained international recognition, winning “Floral Educator of the Year” in the U.S. and partnering with global floral influencers.Graduates of Kays Flower School have gone on to win numerous industry awards and open successful businesses across Ireland and the UK.Their courses are not only for aspiring business owners but also cater to hobbyists and those exploring creative passions.00:01 – Meet Janette and Deirdre of Kays Flower School01:00 – Flower Icebreaker: What flower would you be?04:00 – The Story Behind Kays Flower School07:00 – Pivoting During the Pandemic: Going Online11:00 – Creating a Personal Online Learning Experience20:00 – Going Global: Teaching in the U.S. and Beyond26:00 – Student Success Stories31:00 – Shifting Careers and Creative Fulfilment36:00 – Emotional Power of Flowers37:00 – How to Get Started with Kays Flower SchoolConnect with Kays Flower School:Website: https://www.kaysflowerschool.comInstagram: @kaysflowerschoolLinkedIn: Kay’s Flower SchoolFree taster course: https://www.kaysflowerschool.com/free-flower-courseListen to Kays Flower School Podcast Connect with Roberta:Follow on Instagram: @designbyroberta and @corenandformdesignConnect on LinkedIn: Roberta RechenaSubscribe to the Core Letters newsletter for updatesVisit the Core and Form websiteBook a Free Discovery Call: Contact Page
What this episode covers
In this episode of the Core Brands Podcast, our host Roberta is joined by Janette and Deirdre, the powerhouse sisters behind Kays Flower School. With decades of experience, they’ve revolutionised floristry education in Ireland, making it more accessible and empowering, particularly for women seeking flexible and fulfilling careers. From traditional family business roots to pioneering online floral education, they’ve trained award-winning florists across Ireland and beyond.Kay’s Flower School began in 1987 as Ireland’s first accessible floristry training center, founded by Janette and Deirdre’s mother, Kay.The sisters pivoted to online teaching during the pandemic, creating a highly personal and interactive digital learning experience.Their online floristry training has helped hundreds start new careers, particularly empowering women returning to the workforce.The school has gained international recognition, winning “Floral Educator of the Year” in the U.S. and partnering with global floral influencers.Graduates of Kays Flower School have gone on to win numerous industry awards and open successful businesses across Ireland and the UK.Their courses are not only for aspiring business owners but also cater to hobbyists and those exploring creative passions.00:01 – Meet Janette and Deirdre of Kays Flower School01:00 – Flower Icebreaker: What flower would you be?04:00 – The Story Behind Kays Flower School07:00 – Pivoting During the Pandemic: Going Online11:00 – Creating a Personal Online Learning Experience20:00 – Going Global: Teaching in the U.S. and Beyond26:00 – Student Success Stories31:00 – Shifting Careers and Creative Fulfilment36:00 – Emotional Power of Flowers37:00 – How to Get Started with Kays Flower SchoolConnect with Kays Flower School:Website: https://www.kaysflowerschool.comInstagram: @kaysflowerschoolLinkedIn: Kay’s Flower SchoolFree taster course: https://www.kaysflowerschool.com/free-flower-courseListen to Kays Flower School Podcast Connect with Roberta:Follow on Instagram: @designbyroberta and @corenandformdesignConnect on LinkedIn: Roberta RechenaSubscribe to the Core Letters newsletter for updatesVisit the Core and Form websiteBook a Free Discovery Call: Contact Page
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Ep 15 - From Family Business to Global Brand: The Kays Flower School Story
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