Ep. 15 - Millionaire Mindset - Positioning Yourself for the Future episode artwork

EPISODE · Feb 27, 2026 · 38 MIN

Ep. 15 - Millionaire Mindset - Positioning Yourself for the Future

from The CEO Sisters' Road Trip · host Liz Szporn and Sarah Trueman

SummaryIn this episode, Liz and Sarah explore the journey of transitioning from maker to CEO, emphasizing the importance of intentional positioning, measuring progress backwards, and managing the tension of business growth. They share personal stories, practical strategies, and insights to help entrepreneurs scale with clarity and confidence.Key  topicsTransitioning from maker to CEOThe concept of positioning and campaignsMeasuring progress backwards (AMB)The transformation journey and mindset shiftsSeasonal and campaign-based positioningChapters00:00 Snowmageddon and Personal Updates02:48 Transitioning from Maker to CEO06:10 Imposter Syndrome and the Bicycle Face08:46 The Hero's Journey in Business11:59 The Journey of Transformation14:49 Positioning and the Four P's24:01 Intentionality in Business Positioning25:48 The Importance of Reflection and Measuring Progress26:56 Business Therapy: The Emotional Side of Entrepreneurship27:50 Creating an Ideal Work Week32:57 Setting Clear Goals and Vision33:54 The Cost of Staying in the Production Space36:43 Defining Success: A Year from Now39:12 The Power of Measuring Backwards43:59 Key Takeaways and ReflectionsResourcesReshma Saujani's Bicycle Face Speech - https://www.youtube.com/watch?v=exampleThe Transformation Economy by Joe Pine - https://www.amazon.com/Transformation-Economy-Experience-Design-Value/dp/1633694684The Gap and the Gain, Dan Sullivan and Dr. Benjamin Hardy - https://www.amazon.com/Gap-Gain-Achievers-Happiness-Confidence/dp/1401964362www.yourbusinessmatters.devwww.sarahjanepottery.shophttps://www.instagram.com/sarahjanepotteryKeywordsbusiness growth, CEO mindset, positioning, transformation, entrepreneurship, maker to CEO, business strategy, mindset, productivity, scalingWant to learn more about what working with Liz looks like?  Head to Your Business Matters to schedule a Discovery call with her

Summary In this episode, Liz and Sarah explore the journey of transitioning from maker to CEO, emphasizing the importance of intentional positioning, measuring progress backwards, and managing the tension of business growth. They share personal stories, practical strategies, and insights to help entrepreneurs scale with clarity and confidence. Key topics Transitioning from maker to CEOThe concept of positioning and campaignsMeasuring progress backwards (AMB)The transformation journey an...

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Ep. 15 - Millionaire Mindset - Positioning Yourself for the Future

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This episode was published on February 27, 2026.

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SummaryIn this episode, Liz and Sarah explore the journey of transitioning from maker to CEO, emphasizing the importance of intentional positioning, measuring progress backwards, and managing the tension of business growth. They share personal...

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