Ep. 16 Laura Angress - An Artists Journey: from Rome to Jersey, with Love

SummaryIn this episode of the CEO Sisters Road Trip, Liz and Sarah explore the intersection of creativity and business with New Jersey artist, Laura Angress of Murals By Laura. Laura shares her journey from the corporate world to becoming a successful muralist and fine artist, inspired by her experiences in the Sistine Chapel. The conversation delves into the challenges and triumphs of building a sustainable art business, finding inspiration in personal experiences, and navigating the art world as an emerging artist. In this conversation, Laura Angress shares her journey as an artist, detailing her experiences from her first art show to building a successful art business. She emphasizes the importance of community connections, finding a unique voice in her art, and balancing passion with profitability. Laura discusses the challenges of pricing her work, the significance of networking, and the strategies she employs to scale her business. She also offers valuable advice for aspiring artists, encouraging them to trust their instincts and pursue their passions.TakeawaysThe journey from corporate life to pursuing art can be fulfilling and transformative.The importance of listening.  Listening to yourself, your customers and your support network is crucial.Building a sustainable brand requires both artistic vision and business acumen.Finding a niche, such as beach-themed art, can lead to business success.Artists should embrace their unique stories and backgrounds in their work.Community connections significantly impact an artist's journey.Finding a unique voice in art is essential for success.Balancing passion and profit is possible. Pricing art can be complex and requires a thoughtful approach.Scaling an art business involves understanding market demands.Protecting creative time is crucial for artistic growth.Chapters00:00 Introduction to the CEO Sisters Road Trip03:07 Meet Laura Angress: Artist and Entrepreneur06:00 The Journey of Building a Creative Business12:01 The Importance of Art in Everyday Life17:41 The Epiphany at the Sistine Chapel20:36 Transitioning to Art: A Personal Journey22:09 The Evolution of an Artist23:42 Creating Memories Through Art24:12 Finding Inspiration in Local Landmarks29:38 Building a Community Through Art35:09 Balancing Passion and Market Demand40:11 Finding Balance in Art and Business41:09 The Art of Pricing: Valuing Your Work43:21 Understanding Art: Overcoming Sticker Shock45:43 Building Connections: The Joy of Art Shows46:52 Scaling Your Art Business: Tips for Success49:22 The Power of Persistence: Stories of Opportunity51:31 Creating Limited Editions: The Print Process54:43 Balancing Life and Creativity: Time Management58:20 Pursuing Passion: Advice for Aspiring ArtistsResourcesMurals By Laura: https://muralsbylaura.com/Want to learn more about what working with Liz looks like?  Head to Your Business Matters to schedule a Discovery call with her