Ep. 16 - Setting Goals that Don't Suck

In this episode, Jada and Kim dive into one of the most frustrating parts of leadership and business growth: setting goals that actually work. After a week full of Disney conferences, AI discoveries, sick-kid snuggles, and plenty of pivoting, they sit down to talk honestly about why traditional goal setting often fails and what to do instead.Kim introduces her fresh take on goal setting using her Four E Framework. Together, they break down how goals should be simple enough to maintain, exciting enough to spark action, visible enough to stay top of mind, and flexible enough to adapt when life inevitably shifts. They also get real about the challenges leaders face when goals feel too complex, too disconnected, or too irrelevant to the work that actually matters.Whether you lead a team, run a business, or juggle a lot at once, this conversation will help you rethink how you set goals and how you support others in doing the same. It is clear, practical, and designed to help you approach the new year with focus and confidence.If you want your goals to feel achievable, energizing, and aligned with the life you’re trying to build, this is the episode you need.If today’s conversation resonated, connect with us and be part of the community of leaders who refuse to lead alone. JadaWillis.com | [email protected] | [email protected]