Ep. 17- The Neuroscience Behind Selling with Silvia Li

If you want to learn more about the neuroscience behind selling, this is the episode for you.Fergal sits down with Silvia Li, founder of BrainSells Global, a company that blends neuroscience, co-creation, and commercial strategy to help companies close deals faster.Silvia shares her unique journey from helping her father’s import-export business at age 10 to transforming the sales strategies of Fortune 500 companies. She chose sales as her career path, driven by a fascination with human connection, trust, and the psychology behind buying decisions.Silvia challenges the traditional hunter vs. farmer sales mindset and shares how co-creation, neuroscience, and autonomy are reshaping modern sales.She speak about the power of feedforward over feedback and unpacks strategies to overcome client radio silence and accelerate deal velocity.Timestamps:00:00 Intro to Silvia Li00:56 Selling at the age of 1002:18 Transition to a Sales Career04:08 The Hunter vs. Farmer Debate07:12 Building Skills and Crafting a Sales Career08:58 The Birth of Brain Cells Global11:21 Co-Creation and Client Engagement16:19 Asking Different Questions19:21 The Concept of Feed Forward23:02 Shortening the Sales Cycle27:16 Building Trust with Neuroscience32:07 Get in touch with SilviaMake sure as always to share this episode with someone who you think will find it helpful and rate the show if you enjoyed!Connect with Fergal:Website: www.sysvelocity.comContact: Get In TouchLinkedIn: Fergal O’CarrollLearn how to boost client retention and revenue with Fergal’s Key Account Planning WorkshopsConnect with Silvia:LinkedIn: Silvia LiBrainSells: https://brainsells.com/