Ep. 17: Trade Show Marketing for ROI

If you're thinking about marketing your business at a trade show for the first time or want to improve your rate of return from your current trade show, then you don't want to miss this interview.Kevin McLaughlin of Mac Events produces some of the best trade shows in the country and tonight he is going to give us his insights about: -Why you must participate in home shows -How to maximize your rate of return -Locating yourself on the trade show floor sweet spot -The do's and don'ts of trade show marketing -Finding the best show for you and your companyTake advantage of McLaughlin's 30-plus years of experience in the business and learn how to develop a relationship with a trade show promoter and get additional exposure without paying a penny more.