Ep 18: Why your marketing isn’t working (Zero Click Marketing explained)

Zero click marketing is changing how people buy, and most brands are behind.In this episode, we break down what’s actually happening and what to do next.Most marketers are feeling it:Less traffic.Fewer clicks.Less control over the customer journey.It’s happening to everyone, but do you know why it’s happening or what to do instead?In this episode of Heart Before Cart, I sit down with Amanda Natividad (SparkToro) to break down:→ What zero click marketing actually is→ Why clicks are declining (and why that’s not the real problem)→ Where buying decisions are really happening today→ How to measure success without relying on attribution→ And how to build trust in a world where people may never visit your websiteWe also go deep into something most marketers still ignore:Emotions matter more than ever. Prospects decide based on how they feel, what they believe, and the stories they tell themselves.And zero click marketing? It’s forcing marketers to finally face that reality.Listen to this episode so you can stop optimizing for clicks, and instead, drive real results by focusing on the humans. CONNECT WITH AMANDA: SparkToro → https://sparktoro.comZero Click Marketing podcastSubscribe for more episodes on emotional targeting, conversion optimization, and how people actually make buying decisions.RESOURCES→ Check out my FREE workshop: https://taliawolf.com/workshop→ Get my NEW book (Emotional Targeting): https://taliawolf.com/book