Ep 19: Kelly Slessor - Shop You

On today's show I am joined by Kelly Slessor. Kelly is a digital and mobile marketing strategist, and the Founder and CEO of Shop You. With 18 years' experience both in Australia and overseas, Kelly began her career with British Telecom, UK's largest telecommunications provider. Kelly's focus is on increasing conversions, creating emotional connections and developing technology to solve real customer issues. She has worked with iconic brands including Westfield, Woolworths, Glue Store, Big W, Le Specs, Suncorp, David Jones, Lend Lease, Mountain Designs and Diageo. In this interview Kelly speaks about the journey of founding her business, how to realise a product vision, the importance of prototyping and the two edge sword of startup advice. Kelly also recently attended a 2 day silent meditation retreat at a Buddhist monastery - that story alone is a good laugh. We riff on the importance and challenge of mediation, so if you are keen to explore meditation or detachment further it worth a listen. If you are a startup founder or are thinking about leaving the corporate world to start one you will get a lot out of this episode.