Ep. 2: Reimagining Student Experience: Integrating Marketing and Student Care

In this episode, we sit down with Devin Purgason from Forsyth Technical College to explore how they've successfully reimagined the student discovery and inquiry stages of the student lifecycle. Devin, the Executive Director of Marketing and Student Care, shares the importance of a holistic approach to the student experience and resource optimization. He discusses how breaking down silos and taking ownership of the student experience can enhance enrollment, satisfaction, and provide valuable customer insights. This episode is a must-listen for college leaders looking to enhance student care and success through intentional, integrated efforts across the institution. Get inspired to join the continuous endeavor of improving the community college experience.Guest Name: Devin PurgasonGuest Social Links: LinkedinInstagramWebsiteGuest Bio: Devin brings years of experience in marketing, with a strong background in media, digital marketing and user experience. His passion for education and community impact is evident in his role as the Executive Director of Marketing and Student Care at Forsyth Technical Community College in Winston-Salem, NC. Devin holds a Bachelor’s degree in Theology from Piedmont International University, a Master of Divinity in Historical Theology from Southeastern Seminary, and a graduate certificate in digital media and marketing from Duke University. His dedication to fostering equitable economic mobility and transforming communities aligns seamlessly with Forsyth Tech's vision as a catalyst for change.