EPISODE · Nov 23, 2025 · 13 MIN
Ep 2: What to Say When You Don’t Know How to Market Your Crafts
from From Handmade to Paid: Support + Strategy for Crafters Who Want to Get Paid · host TalenaBacon
Marketing your handmade business can feel confusing, overwhelming, and downright discouraging when you’re doing everything “right”… and still not seeing the sales you hoped for. In this episode, we’re getting honest — in the most supportive way — about what’s really going on when your beautiful products aren’t getting the attention they deserve. Because most of the time, it has nothing to do with your talent, your creativity, or your worth. It’s simply visibility, clarity, consistency, or confidence — and all of those things are absolutely fixable.Together, we walk through the hidden pieces no one teaches crafters when they first start selling, plus the mindset shifts and marketing habits that actually move your business forward. I’m also sharing a story from one of my own early craft shows — including a hard and humbling lesson that shaped the way I teach marketing today. If you’ve been posting, trying, hoping, and wondering why your craft business isn’t growing yet… this episode is your gentle reminder that “yet” is the key word. You’re not failing — you’re learning the part of the business no one warned you about. And I’m here to help you fill in those gaps with ease and confidence.Episode Highlights & Timestamps:[00:00:00] Why posting your products isn’t enough — and the real reason sales feel slow[00:02:00] The truth about talent vs. marketing (and why you’re not doing anything wrong)[00:04:10] My “Bunny Lady” craft show mistake — and what it teaches about visibility[00:06:00] The four mindset + marketing shifts that help your business grow faster[00:10:00] Simple weekly actions to boost momentum, confidence, and sales💕My Favorite Quote:"You deserve to get paid for your creativity. And once your marketing aligns with your magic, everything shifts"Not getting much engagement on your handmade posts? Grab my quick Craft Business Social Assessment. It shows you what’s missing, what to fix, and how to turn your content into a true marketing tool. Spaces limited. Get yours Here
What this episode covers
Marketing your handmade business can feel confusing, overwhelming, and downright discouraging when you’re doing everything “right”… and still not seeing the sales you hoped for. In this episode, we’re getting honest — in the most supportive way — about what’s really going on when your beautiful products aren’t getting the attention they deserve. Because most of the time, it has nothing to do with your talent, your creativity, or your worth. It’s simply visibility, clarity, consistency, or confidence — and all of those things are absolutely fixable.Together, we walk through the hidden pieces no one teaches crafters when they first start selling, plus the mindset shifts and marketing habits that actually move your business forward. I’m also sharing a story from one of my own early craft shows — including a hard and humbling lesson that shaped the way I teach marketing today. If you’ve been posting, trying, hoping, and wondering why your craft business isn’t growing yet… this episode is your gentle reminder that “yet” is the key word. You’re not failing — you’re learning the part of the business no one warned you about. And I’m here to help you fill in those gaps with ease and confidence.Episode Highlights & Timestamps:[00:00:00] Why posting your products isn’t enough — and the real reason sales feel slow[00:02:00] The truth about talent vs. marketing (and why you’re not doing anything wrong)[00:04:10] My “Bunny Lady” craft show mistake — and what it teaches about visibility[00:06:00] The four mindset + marketing shifts that help your business grow faster[00:10:00] Simple weekly actions to boost momentum, confidence, and sales💕My Favorite Quote:"You deserve to get paid for your creativity. And once your marketing aligns with your magic, everything shifts"Not getting much engagement on your handmade posts? Grab my quick Craft Business Social Assessment. It shows you what’s missing, what to fix, and how to turn your content into a true marketing tool. Spaces limited. Get yours Here
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Ep 2: What to Say When You Don’t Know How to Market Your Crafts
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