Ep. 2: Why LinkedIn Stops Working for CEOs After Series A

Something changes when your company grows past a certain size. It's not gradual. It's not subtle. And if you miss it, everything starts to grind.In this episode, Justin Nassiri draws on his experience as a Navy submarine officer to break down the three leadership gear shifts every CEO faces as they scale — and why the skills that got you here will actively hold you back.He walks through four real (anonymized) leaders at companies ranging from 150 to 3,000 employees, each illustrating a different approach to the same problem: how do you lead when you can no longer be in every room?What You'll Learn:• Why the jump from 20 to 50+ employees breaks most CEOs' leadership model• The submarine analogy: junior officer → department head → captain — and what each stage demands• How one healthcare CEO uses LinkedIn as part of a six-channel communication architecture• Why being polarizing is a better recruiting strategy than being likable• The difference between selling and evangelizing — and why the best CEOs do the latter• How a chief clinical officer became his 3,000-person company's top recruiter through vulnerability on LinkedIn• Why measuring LinkedIn by leads generated is "using a telescope as a hammer"• The four things LinkedIn actually drives at scale: internal alignment, hiring quality, market perception, and company valuationLinks:Podcast: https://executivepresence.io/podcastWebsite: https://executivepresence.ioYouTube: https://www.youtube.com/@executivepresence3044LinkedIn: https://www.linkedin.com/company/executive-presence-io