Ep 20: SaaS Strategies for Outranking Industry Giants With John Burton

How do you compete with industry giants on a limited budget? John Burton shares how Staffology went from barely ranking for their own brand terms to outranking Sage Pay and becoming IRIS's go-to growth product in just 2 years.Thank you to our guest, John Burton!https://www.linkedin.com/in/jburtonuk/This episode is brought to you by Moz’s Keyword Explorer. Try it for free: http://mz.cm/KeywordExplorerGet access to our full suite of tools with a Moz Pro free trial: https://mz.cm/3WYFh28Key takeaways:How they achieved 400% ROI and ranked 4th for "payroll software" in 18 monthsSmart content repurposing: turning 2 monthly pieces into 6 using existing resourcesLeveraging founder stories for digital PR (featuring Duane Jackson's unique background)Building topic clusters around fundamental industry questionsHow they recovered and improved rankings after an unexpected website relaunchDominating branded search in the SaaS spaceWhether you're competing against industry leaders or maximizing SEO on a budget, this episode shows you how to punch above your weight class with practical, proven strategies.Timestamps: 0:18 - Introduction &amp; Background 1:03 - Leveraging Founder's Reputation for SEO 3:56 - Pre-Campaign SEO Status 4:40 - Campaign Results and Achievements 5:43 - Key SEO Strategies (Topic Clusters) 12:21 - Brand Recognition Growth 13:02 - Technical SEO Challenges 15:31 - Content Strategy and Repurposing 18:56 - ROI and Metrics Discussion 19:45 - Handling Website Relaunch Challenges 23:13 - Key Learnings for SaaS Companies#MozPod #SEOStrategy #SaaSSEO #ContentMarketing #DigitalPR #ROI***************************************&nbsp;Additional Moz Resources:&nbsp;30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3&nbsp;&nbsp;Check out Moz Local&nbsp; ► https://mz.cm/36Pbz7hLearn about STAT ► https://mz.cm/2IiqTzfWatch Moz Webinar ► https://mz.cm/3TgJgGK***************************************&nbsp;STAY IN TOUCH:Moz ►<a...