EP 213: The Biggest Nutrition Coaching Mistakes & How To Build A Successful Online Coaching Business That Lasts w/ Cody McBroom

Summary

This was a great full circle episode as I had Cody come on the show for the first time after 8 years when he was a coach at Vigor Ground Fitness and Performance (for almost 7 years). He’s since built a successful online coaching business that has helped over 2,000+ clients transform. We catch up and dive into the mistakes of nutrition coaching, the proper approach to get clients to a sustainable transformation, the steps he took to build his online coaching business, and the lessons for any upcoming coach. Cody McBroom is a Father, Husband, Online Trainer and Sports-Nutritionist, and the Founder/CEO of Tailored Coaching Method, a Coaching Company that helps Average People Achieve Above-Average Physiques. IN THIS EPISODE YOU’LL LEARN:=> Why “calories” are not necessarily the most important thing you have to pay attention to when it comes to nutrition coaching. => When Cody had a realization of why all his coaches weren’t producing the same results with online coaching even though he taught them the science of transformation; THIS was the missing link that changed everything.=> Many online coaches just give out macros, calories, and some meal plans for online; this is NOT coaching (and will be replaced by a bot) - here’s what real coaches do.=> How different behaviors can affect calorie consumption, which means the behaviors are the goal of change. => The difference between research and information vs. actual coaching practice.=> Every coach MUST read, study, and practice this book __________.=> Cody’s breakdown of how to build trust with a client when they are skeptical or had previous bad experiences. => The 3-phase approach at Tailored Coaching: Primer, Progressive, and Recovery.=> Why Cody lets his clients know that eventually they won’t track calories, and how he gets buy-in so that almost everyone tracks calories. => How Tailored Coaching uses content and proof to gain trust and positioning before clients ever reach out. => Cody and I share coaching communication examples with clients to help them overcome and choose a new behavior.=> The likability formula explained, and how it applies to any coach in the online space. => Where does the “I just wanted to look like I workout” come from and why it matters to your business. => The self-formation process and how it’s something that every coach should do as it will help them get better results with their clients. => The missing steps that leads online coaches to fail in building a successful online business. => Why “getting more leads” may not be your biggest issue, because if you did, you couldn’t fulfill it. => The role of having mentors and why it can be the biggest advantage for your growth. => Having a values compass for your self and your company; that points true north and allows you to make the right decisions. => How to attract the clients that align with what you do. => Cody’s biggest insights on building an online coaching business and the advice to young up and coming coaches. LINKS & RESOURCES:Tailored Coaching Method https://tailoredcoachingmethod.com/Cody McBroom Instagram https://www.instagram.com/codymcbroom/Choose Hard Podcast https://www.choose-hard.com/Super Coach Mentorship https://lukahocevar.com/super-coach-mentorship/Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber