Ep 22 - Building A Product Based Business

In this episode I speak to Keri Squibb, Founder of The Dog and I and The Soap Coach. A previous Police Constable, Keri started her first business at 44 in her search to follow her passion and create a more flexible lifestyle. The Dog and I are plant based, luxury dog grooming and skincare products with the emphasis particularly on soap for dogs. As interest in her soap grew she started a second business, The Soap Coach, teaching all things soap making for dogs and humans alike. Teaching pushed her outside of her comfort zone at first, but two years on and the business is thriving, despite nearly folding during the Pandemic. I particularly love Keri's long term business planning, which is something we as small business owners can often overlook at we rush to get started. Keri shares her journey of building a product based business and tells us about her mission of taking soap making to a whole new level - so watch this space! Connect with Keri via her website here or on social @thedog_i or @thesoapcoach Find out more about how The Cocoon could help you to grow your business at www.lifefriendlybusiness.com/cocoon