EPISODE · Nov 27, 2025 · 15 MIN
Ep 22 - The Core Brands Podcast Turns One: A Candid Look Back (and Forward)
from Core Brands Podcast · host Roberta Rechena
In this episode of the Core Brands Podcast, our host Roberta celebrates a double birthday – her own and the podcast’s first anniversary!Roberta reflects on the first year of hosting the Core Brands Podcast – the lessons learned, what worked, what didn’t, and her vision for year two. She shares the behind-the-scenes of managing a podcast as a side project, the realities of balancing client work with content creation, and the evolving structure of the show.If you’re a creative entrepreneur, podcaster, or just curious about what it’s like to run a personal brand podcast, this episode is packed with honest reflections and valuable insights.TakeawaysThe Core Brands Podcast started as a personal outlet after facing challenges pitching herself as a guest on other shows.Roberta initially planned a light schedule (two episodes/month), but shifted to weekly releases – a decision she later reconsidered.Guest episodes performed best, both in reach and engagement, thanks to guest promotion.Solo episodes suffered due to time constraints, but they remain a key goal for the future.Marketing the podcast took over her main business socials, highlighting the importance of balance in content strategy.Plans for year two include:Returning to a two-episode/month cadence.Recording more spontaneous solo episodes (audio-only when needed!).Developing a stronger visual identity and creating a dedicated media kit.Reaching out to dream guests with bold confidence.Chapters00:00 – Birthday celebration & podcast anniversary02:00 – Why Roberta started her own podcast04:30 – The original plan vs. reality of the podcast cadence06:00 – Challenges of promoting weekly episodes08:00 – Reflections on guest dynamics & invitations09:20 – Favorite tools: Riverside.fm & editing process10:50 – Top 3 most played episodes12:00 – Gratitude for Spotify followers12:30 – Vision and goals for year two14:00 – Embracing imperfect solo episodes15:00 – Slower cadence = better promotion & sustainability16:00 – Final reflections and appreciationStay connected with Roberta:Follow on Instagram: @designbyroberta and @coreandformdesignConnect on LinkedIn: Roberta RechenaSubscribe to the Core Letters newsletter for updatesVisit the Core and Form websiteBook a Free Discovery Call if you’re interested in collaborating!Resources mentioned:Riverside.fm – Roberta’s go-to platform for recording and hosting her podcast (affiliate link in episode notes)
What this episode covers
In this episode of the Core Brands Podcast, our host Roberta celebrates a double birthday – her own and the podcast’s first anniversary!Roberta reflects on the first year of hosting the Core Brands Podcast – the lessons learned, what worked, what didn’t, and her vision for year two. She shares the behind-the-scenes of managing a podcast as a side project, the realities of balancing client work with content creation, and the evolving structure of the show.If you’re a creative entrepreneur, podcaster, or just curious about what it’s like to run a personal brand podcast, this episode is packed with honest reflections and valuable insights.TakeawaysThe Core Brands Podcast started as a personal outlet after facing challenges pitching herself as a guest on other shows.Roberta initially planned a light schedule (two episodes/month), but shifted to weekly releases – a decision she later reconsidered.Guest episodes performed best, both in reach and engagement, thanks to guest promotion.Solo episodes suffered due to time constraints, but they remain a key goal for the future.Marketing the podcast took over her main business socials, highlighting the importance of balance in content strategy.Plans for year two include:Returning to a two-episode/month cadence.Recording more spontaneous solo episodes (audio-only when needed!).Developing a stronger visual identity and creating a dedicated media kit.Reaching out to dream guests with bold confidence.Chapters00:00 – Birthday celebration & podcast anniversary02:00 – Why Roberta started her own podcast04:30 – The original plan vs. reality of the podcast cadence06:00 – Challenges of promoting weekly episodes08:00 – Reflections on guest dynamics & invitations09:20 – Favorite tools: Riverside.fm & editing process10:50 – Top 3 most played episodes12:00 – Gratitude for Spotify followers12:30 – Vision and goals for year two14:00 – Embracing imperfect solo episodes15:00 – Slower cadence = better promotion & sustainability16:00 – Final reflections and appreciationStay connected with Roberta:Follow on Instagram: @designbyroberta and @coreandformdesignConnect on LinkedIn: Roberta RechenaSubscribe to the Core Letters newsletter for updatesVisit the Core and Form websiteBook a Free Discovery Call if you’re interested in collaborating!Resources mentioned:Riverside.fm – Roberta’s go-to platform for recording and hosting her podcast (affiliate link in episode notes)
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Ep 22 - The Core Brands Podcast Turns One: A Candid Look Back (and Forward)
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