Ep 24: Inside Bitly’s growth team: What’s actually working in marketing right now

Everyone keeps saying marketing has changed forever.Traffic is disappearing.AI Overviews are replacing clicks.Attribution is getting messier.And marketers everywhere are trying to figure out what actually matters now.In this episode of Heart Before Cart, I sat down with Sam Oh, VP of Acquisition at Bitly, to talk about what growth, CRO, AI, and customer journeys actually look like inside one of the internet’s most recognizable brands.Honestly, this is one of the most grounded conversations I’ve had about AI and marketing so far.Because Sam isn’t theorizing, he’s actively rebuilding workflows, rethinking attribution, adapting CRO strategy, experimenting with AI tools, and trying to understand how buyer behavior is changing in real-time across millions of users.But throughout the entire conversation, one thing kept coming up: “Our job as marketers hasn’t changed. The environment has.”In this episode we cover:Why CRO matters MORE in the AI eraHow Bitly is adapting to AI search and changing buyer journeysWhy every page on your website is now a conversion pageHow AI is changing attribution and traffic reportingThe role of experimentation in modern marketingHow Sam actually uses AI internally without outsourcing strategic thinkingWhy the best marketers are still focused on people firstIf you’re trying to figure out how to adapt your marketing without losing the human side of it, this episode is for you.RESOURCES→ Check out my FREE workshop: https://taliawolf.com/workshop→ Get my NEW book (Emotional Targeting): https://taliawolf.com/bookCONNECT WITH MELinkedIn: https://www.linkedin.com/in/taliagw/Twitter: https://twitter.com/TaliaGwWebsite: https://getuplift.co/