Ep 25: Cheryl Baldwin | Keeping the Network Moving

The OG Ops Lady finally said yes to the podcast! Cheryl Baldwin from WSI Head Office joins me for a conversation about convention chaos, operational burnout, AI disruption, and what it actually takes to help keep a global network moving after 22 years inside WSI. We talk about the evolution of the network, the pressure of supporting consultants through nonstop industry change, and why “Embrace Digital. Stay Human.” matters more now than ever.Along the way, we get into convention war stories, balancing people and process at scale, and the very specific friendship that forms when two long-time ops people have spent years surviving the same chaos together.This episode also gets into why Global Convention still matters inside WSI beyond the presentations and sessions. It’s where consultants reconnect, share ideas, swap survival stories, and actually experience the network in a way that Zoom calls and Teams chats never fully replicate. For all the chaos that comes with digital marketing, there’s still something powerful about getting the community together in one place and remembering none of us are figuring this stuff out alone.