Ep. 26 Speaking as a Service and Brand Building Tool

An episode of the The Unlock Lab podcast, hosted by Tosca DiMatteo, titled "Ep. 26 Speaking as a Service and Brand Building Tool" was published on June 18, 2024 and runs 22 minutes.

June 18, 2024 ·22m · The Unlock Lab

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Summary

Building off of my series on personal branding, this episode spans not just the benefits of speaking engagements for building your brand, but I also share some of my recent journeys as a speaker. Whether you want to drive change, share your knowledge, or just get your voice heard, this episode is filled with practical advice and inspiration for how to make a true splash. So, sit back, relax, and let's explore how speaking can be a game changer for your career and personal growth. Key topics: The Power of Speaking Engagements - for your personal branding goals, for impact or simply to fill your cup Delineating between resistance and true desire The importance of having support, celebrating and planning "shoulders" around big events Key things to get started as a speaker - that won't overwhelm you Quotables: (02:26) "I hired some virtual assistant support knowing that I really needed to offload things so that I could focus on those things that only I could do on my superpowers, that serves the world. - This is the power of delegation." (05:19) "I was shocked when I started looking at some of the data about the fact that only 15% of all financial advisors are women. Only 15%. If that says anything to you, I hope what it says is it is a hard road to walk, to be one of the few, one of the only to have systems not necessarily set up for women to serve women on top of all of that." (12:20) "I'm inviting you right now to evaluate the ways in which you can tell your story, share your expertise, and change the world and change people's lives. You get to choose what that intent is, whether you want to get paid for it or not, whether you want to use it to build your brand and awareness or not, or if it's a give back thing." (18:26): "Speaking is not an individual sport, contrary to what you may think, it's not an individual sport. Yeah, sure, there's going to be some work that you do on your own, but building up this skill set, this particular service of yours, it's not done alone." Show Specific Links: Goodbye Inner Critics; Banking on Confidence - Survey results Personal Branding: Your Truth. Your Worth. Your Future. - Survey results Podcast Page Tosca’s Links and Resources: Tosca’s Website Get in Touch with Tosca Submit your question for Tosca to answer on her ALL ACCESS episode Innovation Women Giving Flowers To: Theme music by: Adrian DiMatteo Podcast audio edited by: Landis Podcast Editing

Episode Description

Key topics:

The Power of Speaking Engagements - for your personal branding goals, for impact or simply to fill your cup
Delineating between resistance and true desire
The importance of having support, celebrating and planning "shoulders" around big events
Key things to get started as a speaker - that won't overwhelm you

Quotables:

(02:26) "I hired some virtual assistant support knowing that I really needed to offload things so that I could focus on those things that only I could do on my superpowers, that serves the world. - This is the power of delegation."

(05:19) "I was shocked when I started looking at some of the data about the fact that only 15% of all financial advisors are women. Only 15%. If that says anything to you, I hope what it says is it is a hard road to walk, to be one of the few, one of the only to have systems not necessarily set up for women to serve women on top of all of that."

(12:20) "I'm inviting you right now to evaluate the ways in which you can tell your story, share your expertise, and change the world and change people's lives. You get to choose what that intent is, whether you want to get paid for it or not, whether you want to use it to build your brand and awareness or not, or if it's a give back thing."

(18:26): "Speaking is not an individual sport, contrary to what you may think, it's not an individual sport. Yeah, sure, there's going to be some work that you do on your own, but building up this skill set, this particular service of yours, it's not done alone."

Show Specific Links:

Goodbye Inner Critics; Banking on Confidence - Survey results

Personal Branding: Your Truth. Your Worth. Your Future. - Survey results

Podcast Page

Tosca’s Links and Resources:

Tosca’s Website

Get in Touch with Tosca

Submit your question for Tosca to answer on her ALL ACCESS episode

Innovation Women

Giving Flowers To:

Theme music by: Adrian DiMatteo

Podcast audio edited by: Landis Podcast Editing