Ep. # 266 - "Revving Up Tradition: CEO Chris McGee on Bringing Moto Morini’s Italian Craftsmanship to the U.S."

Chris McGee, CEO of Moto Morini, discusses the brand’s legacy, expansion into North America, and commitment to Italian design and craftsmanship. Founded in 1937, Moto Morini is now increasing accessibility with high-quality, affordable motorcycles. The brand prioritizes strong dealer partnerships with Milan-based design and Chinese manufacturing for sustainable growth. McGee, whose family has deep roots in the motorcycle industry, shares insights on the cultural appeal of motorcycles and the importance of offering diverse models to meet regional needs.UPDATE 2027 is back.Join Garage Composites January 31–February 1 for one of the powersports and marine industry’s premier training and networking events.Featuring industry training, 20 Clubs, and opportunities for dealers, manufacturers, vendors, owners, and managers to connect and grow.Bring your team and plan to join us for UPDATE 2027.