EPISODE · Jun 18, 2026 · 32 MIN
Ep 27: How I launched my first book (part 2)
from Heart Before Cart · host Talia Wolf
3 weeks before launch, we threw out my book cover and started over.This is Part 2 of the story behind my book, Emotional Targeting. Last week I talked about how I wrote the book. This week, Jessica Noel (my COO) interviews me about the marketing side of it... how we launched it, how we're still selling it a year later and the strategy behind it. Some of it worked really well. Some of it completely flopped. I'm getting into all of it.We cover:→ Why we scrapped the original cover at the last minute (and the big risk we took instead)→ The pre-launch bonuses, and why they matter more than you'd think→ The best piece of advice I got, which took all the pressure off launch day→ Launching on the road across 16 speaking engagements→ How the book ended up becoming one of my best salespeopleIf you're thinking about publishing your own book, this is the behind-the-scenes of my experience.Get the book "Emotional Targeting: Win Hearts, Boost Sales, Own the Market" plus the resource bundle → taliawolf.com/book Watch Part 1 first: How I Wrote My First Book (1 Year Later) → https://youtu.be/XoLyZi0M5EM?si=lXqdushEsUADlGaC Heart Before Cart is available wherever you listen to podcasts.
What this episode covers
3 weeks before launch, we threw out my book cover and started over. This is Part 2 of the story behind my book, Emotional Targeting. Last week I talked about how I wrote the book. This week, Jessica Noel (my COO) interviews me about the marketing side of it... how we launched it, how we're still selling it a year later and the strategy behind it. Some of it worked really well. Some of it completely flopped. I'm getting into all of it. We cover: → Why we scrapped the original cover at th...
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Ep 27: How I launched my first book (part 2)
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