EPISODE · Feb 19, 2026 · 42 MIN
Ep 27 - Let’s Talk Money: A Chat with Sanja Trajkoski
from Core Brands Podcast · host Roberta Rechena
SummaryIn this episode of the Core Brands podcast, host Roberta Rechena welcomes Sanja Trajkoski, a finance professional and aspiring children's book author. Sanja shares her journey from a challenging financial upbringing in North Macedonia to becoming a successful accountant in Ireland. The conversation delves into the importance of financial literacy, the transition to entrepreneurship, and practical tips for managing finances. Sanja emphasises the significance of teaching children about money and shares her personal experiences in instilling financial values in her daughter. The episode concludes with Sanja's aspirations for the future and the importance of self-care in business.TakeawaysSanja started working at the age of 16 to earn money.Financial security is crucial before starting a business.It's important to analyse and organize your expenses.Teaching children about money should be fun and engaging.Financial education starts at home and can be informal.Savings and financial planning are essential for stability.Investing in knowledge is key to making informed decisions.Open conversations about money can help demystify it for children.Self-care is important for entrepreneurs to avoid burnout. Building a business takes time and requires patience.Sound bites"I started working at the age of 16.""Start from the expenses.""Education is basically for free."Chapters00:00 Introduction to Sanja Trajkoski04:51 Sanja's Journey into Finance11:06 Transitioning to Entrepreneurship15:04 The Importance of Financial Security18:25 Practical Tips for Financial Management26:03 Teaching Financial Literacy to Children36:11 Future Aspirations and Self-CareStay connected with Roberta:Follow on Instagram: @designbyroberta and @coreandformdesignConnect on LinkedIn: Roberta RechenaSubscribe to the Core Letters newsletter for updatesVisit the Core and Form websiteBook a Free Discovery Call if you’re interested in collaborating!Stay connected with Sanja:LinkedInSanja’s Instagram - Money tips for familiesBTS Accounting Services Instagram - Accounting & Financial ConsultingWebsite
What this episode covers
SummaryIn this episode of the Core Brands podcast, host Roberta Rechena welcomes Sanja Trajkoski, a finance professional and aspiring children's book author. Sanja shares her journey from a challenging financial upbringing in North Macedonia to becoming a successful accountant in Ireland. The conversation delves into the importance of financial literacy, the transition to entrepreneurship, and practical tips for managing finances. Sanja emphasises the significance of teaching children about money and shares her personal experiences in instilling financial values in her daughter. The episode concludes with Sanja's aspirations for the future and the importance of self-care in business.TakeawaysSanja started working at the age of 16 to earn money.Financial security is crucial before starting a business.It's important to analyse and organize your expenses.Teaching children about money should be fun and engaging.Financial education starts at home and can be informal.Savings and financial planning are essential for stability.Investing in knowledge is key to making informed decisions.Open conversations about money can help demystify it for children.Self-care is important for entrepreneurs to avoid burnout. Building a business takes time and requires patience.Sound bites"I started working at the age of 16.""Start from the expenses.""Education is basically for free."Chapters00:00 Introduction to Sanja Trajkoski04:51 Sanja's Journey into Finance11:06 Transitioning to Entrepreneurship15:04 The Importance of Financial Security18:25 Practical Tips for Financial Management26:03 Teaching Financial Literacy to Children36:11 Future Aspirations and Self-CareStay connected with Roberta:Follow on Instagram: @designbyroberta and @coreandformdesignConnect on LinkedIn: Roberta RechenaSubscribe to the Core Letters newsletter for updatesVisit the Core and Form websiteBook a Free Discovery Call if you’re interested in collaborating!Stay connected with Sanja:LinkedInSanja’s Instagram - Money tips for familiesBTS Accounting Services Instagram - Accounting & Financial ConsultingWebsite
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Ep 27 - Let’s Talk Money: A Chat with Sanja Trajkoski
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