Ep 29: Alison Lindemann | The Right to Advise

Alison Lindemann, owner of WSI E-Biz, joins Mike for a conversation about what it really takes to build a business over more than two decades, from surviving the early years of self-doubt and expensive mistakes to becoming the trusted advisor clients rely on when the answers aren't obvious. They talk consulting, leadership, AI, and why the most valuable thing you can sell isn't another marketing service, it's your experience.Somewhere along the way, the conversation shifts away from agency life and into something much more personal. Alison opens up about the experiences that shaped her outside of business, why giving back has become such an important part of her life, and how perspective changes when you've been through challenges that make digital marketing feel pretty insignificant. There are plenty of laughs, a few shots at Mike's expense, and one reminder that the people who quietly make the biggest impact are rarely the ones talking about themselves.