Ep 29 - Why Your Brand Might Be Your Most Valuable Asset with Mary White

In this episode of the Core Brands Podcast, our host Roberta is joined by Mary White, an Irish and EU trademark and designs attorney who helps businesses protect the value in their brands. Mary works with companies to secure intellectual property rights and safeguard the ideas, creativity, and strategy behind their brands. As the founder of two businesses herself, she also brings first-hand insight into what it’s like to start and grow a company from idea to success.Together, they explore what intellectual property really means, why it matters for start-ups and scaling businesses, and how founders can treat IP as a valuable asset from day one. Mary also shares her perspective on how AI is changing creativity, copyright, and entrepreneurship, and why distinctive human thinking is still essential for building a strong brand.TakeawaysIntellectual property refers to the intangible “property” behind creativity, innovation, and brand identity.For start-ups and scaling businesses, IP can provide legal monopoly rights, giving owners control over how their brand and creations are used.Strong IP protection builds credibility with customers, partners, and investors.IP should be seen as a valuable business asset from the beginning, not just a legal formality.Protection should be proportionate and good value for the stage of your business.Grants and supports are available to help SMEs access IP protection.AI is changing the landscape of branding, creativity, and copyright.Distinctive brands still rely on human creativity and strategic thinking.Awareness, protection, and enforcement are key parts of managing IP.Chapters00:00 Introduction and Background07:05 Branding and Trademarking17:42 AI and Brand Originality26:30 Building a Strong Brand39:17 IP for Small Businesses45:28 Educational Resources and SupportStay connected with Mary White:website: www.murgitroyd.comlinkedin: https://www.linkedin.com/in/marytoomeywhite/Mary is part of Murgitroyd, a global intellectual property firm celebrating 25 years in Ireland. To mark the milestone, she is offering 25 free IP audits for businesses.To take part, contact Mary directly:Email: [email protected] first 25 companies to get in touch will receive a complimentary IP audit.Stay connected with Roberta:Instagram: @designbyroberta & @coreandformdesignLinkedIn: Roberta RechenaWebsite: coreandformdesign.comBook a Free Discovery Call