EP 297: From Earning to Keeping: Insights - w/ Tom Malesic

Most entrepreneurs are great at making money. Keeping it is where things fall apart.Tom Malesic is the founder and CEO of EZSolution, EZMarketing, and EZComputer, three businesses built at the intersection of digital marketing, IT support, and operational systems. He is also a certified EOS implementer who came to EOS after struggling with profitability in his own companies and realizing that generating revenue and holding onto it are two completely different disciplines.In this episode Tom walks through how EOS transformed his leadership team by creating clarity, accountability, and a 90-day focus that stopped the cycle of chasing shiny pennies. He breaks down the IDS framework, why most teams waste it by discussing instead of identifying the real root issue, and why core values are not inspiration but the actual answer to which people belong on the bus. He also shares actionable insights from all three of his disciplines: the cybersecurity tools every small business owner should have today, why organic SEO closes deals faster than any paid channel, and how AI is already reshaping marketing for companies willing to adapt.What you will walk away with: Why earning money and keeping it are two separate skills and how EOS closes the gap between them. How IDS actually works and why most teams never get past the discussion phase. Why core values are hiring and firing criteria, not words on a wall. The cybersecurity tools every small business owner should have right now. Why organic SEO beats paid advertising for deal velocity and how good SEO drives better AI search rankings too.Download Tom's new book They're Looking For You at https://www.ezmarketing.com/theyre-looking-for-you/Connect with Tom Malesic on LinkedIn at https://www.linkedin.com/in/tommalesic/ Hosted by John St.Pierre and Rich Hoffmann, Entrepreneurs United is built for founders and leaders who want straight talk on building businesses that actually work. New episodes every week.https://entrepreneursunited.us/links/