EPISODE · Apr 15, 2026 · 14 MIN
Ep 3 - Evergreen Funnels vs Live Launching
from The 100K Method · host Gillian Perkins
In this episode, we’re going to take a look at evergreen funnels and live launching. These are two different marketing strategies you can use to sell courses online. Both evergreen funnels and live launching can effectively be used to sell hundreds of thousands (even millions!) of dollars for an online course. And to this day, I continue to use both in my business.However, they’re much more effective–and much more profitable–when you use the right one for your situation. And that means choosing the right strategy both for your product and for your personal goals.Listen to the full episode to hear:How live launching uses discounts or limited availability to incentivize buyersThe potential downsides of using limited-time offers on your productsHow to use evergreen funnels to combine live launching and steady sellingWhy I still use both strategies in my businessWhy evergreen funnels aren’t always effective at getting sales for new businessesLearn more about Gillian:100K Mastermindwww.gillianperkins.com
What this episode covers
In this episode, we’re going to take a look at evergreen funnels and live launching. These are two different marketing strategies you can use to sell courses online. Both evergreen funnels and live launching can effectively be used to sell hundreds of thousands (even millions!) of dollars for an online course. And to this day, I continue to use both in my business.However, they’re much more effective–and much more profitable–when you use the right one for your situation. And that means choosing the right strategy both for your product and for your personal goals.Listen to the full episode to hear:How live launching uses discounts or limited availability to incentivize buyersThe potential downsides of using limited-time offers on your productsHow to use evergreen funnels to combine live launching and steady sellingWhy I still use both strategies in my businessWhy evergreen funnels aren’t always effective at getting sales for new businessesLearn more about Gillian:100K Mastermindwww.gillianperkins.com
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Ep 3 - Evergreen Funnels vs Live Launching
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