EP 3: She's Not a Niche. She's Your Next Decade.

She's not a niche. She's your next decade. In Episode 3 of Capably Yours, Lisa M. Hinz gets personal and then gets practical. She opens with the story behind why she launched her business before having children, what that decision taught her about the impossible calculations women make every day, and why financial advisors are uniquely positioned to lead through it. From there, Lisa breaks down the invisible tax, the compounding financial and relational cost that most plans never account for, and makes the case that serving women well is not a women's initiative. It is a structural business decision about where wealth is going. In this episode: Why 70-80% of women leave their advisor within a year of losing a spouse The product gaps that represent real opportunity  Why this shift is generational, not just gender-based A three-step marketing framework you can start using this week Explore why women don't need a separate version of your firm, and what it means to be included in the real one.