Ep. 3: Social Media

At it’s core, social media has broken down the barriers to communication on a global scale, and allowed people to carve out their own place in a massive industry that’s been stagnant for far too long. Traditional advertising channels of television, radio, and print are largely being replaced by platforms people can use on-the-go, allowing small (chocolate) businesses to (potentially) thrive. But what have consumers and retailers been seeing on their side? In this episode, we talk to 3 chocolate industry folks about the most impactful changes they’ve seen social media make in craft chocolate. After a decade of shaping the industry, we can finally look back at how the importance of Twitter in 2009 became the urgency of Instagram in 2019. To read the article that inspired this episode, click here. Show notes: https://damecacao.com/chocolate-on-the-road-social-media/ (https://damecacao.com/chocolate-on-the-road-social-media/) Show Instagram: https://www.instagram.com/chocolateontheroad/ (https://www.instagram.com/chocolateontheroad/)