Ep. 324 - Live from AIMExpo. How Certified Coaching Helps Dealers Sell More Motorcycles — with Lindsey Scheltema

Recorded live from AIM Expo, Sam and Tony sit down with Lindsey Scheltema, Director of the United States Motorcycle Coaching Association (USMCA), to talk about raising the standard of motorcycle coaching nationwide.Lindsey shares how certified coaching helps create safer riders, stronger dealer relationships, and lifelong customers—and how the MotorcycleCoaching.org app connects riders with trusted coaches across the country. A must-listen for dealers, OEMs, and anyone focused on growing the next generation of riders.UPDATE 2027 is back.Join Garage Composites January 31–February 1 for one of the powersports and marine industry’s premier training and networking events.Featuring industry training, 20 Clubs, and opportunities for dealers, manufacturers, vendors, owners, and managers to connect and grow.Bring your team and plan to join us for UPDATE 2027.