Ep. 325 - Live from AIMExpo. Building a top-performing motorcycle dealership—and know when it’s time to walk away?

Live from AIM Expo 2026, Tom and Cindy Hicks share how they built Southern California Motorcycles into the #1 Triumph dealer in North America—and what it took to successfully exit after 25 years.They break down the small operational changes that drove big financial gains, why labor rate increases rarely impact customers, and how data, discipline, and 20 Groups shaped long-term success. A must-listen for dealers focused on profitability, sustainability, and planning their next chapter.UPDATE 2027 is back.Join Garage Composites January 31–February 1 for one of the powersports and marine industry’s premier training and networking events.Featuring industry training, 20 Clubs, and opportunities for dealers, manufacturers, vendors, owners, and managers to connect and grow.Bring your team and plan to join us for UPDATE 2027.