EP 337 - From Booth Hustle To Board Game Boom: Lessons On Crowdfunding, Conventions, And Survival

A lot of people think the golden age of tabletop is behind us. We don’t. Richard sits down with longtime friend and convention owner Aldo Ghiazzi and Goodman Games founder Joe Goodman to get real about what it takes to succeed right now—when 800 new game projects launch monthly and attention is the rarest component on your bill of materials.We trade floor-sleeping origin stories for hard-won systems: making every convention cash flow positive, measuring success beyond likes, and using the “three-channel” strategy to stabilize growth across crowdfunding, retail, and direct sales. Joe breaks down why great products still convert in 20 minutes, how a hands-on booth approach can double sales, and what he learned moving from Apple and Gap to a full-time game company. Aldo maps the fractured marketplace—Amazon, mass, cons, PDFs, bundles, social—and why seven impressions still matter more than any one ad.Then we wade into tariffs, nearshoring, and the uncomfortable math behind printing domestically. You’ll hear exactly why card-driven designs are spiking, what U.S. printers can and can’t deliver, and how creative logistics are reshaping costs. We talk mentors, apprenticeships, and the pragmatic path for first-time creators: booth work, store ops, and relentless playtesting before pressing “launch.” The thread through it all is scrappiness redefined—not being cheap, but being precise with unit economics, timelines, and where you show up.If you’re building a game, a booth plan, or a business that lasts the next ten years, this conversation gives you a map and a mindset. Subscribe, share with a creator who needs it, and leave a review telling us your smartest scrappy tactic—we might feature it next time.