Ep. 359: Marina Ter Sargsyan - Unlocking Data Readiness for Small Business AI Success

Join us for a lively conversation with Marina Ter Sargsyan, Founder and CFO of Crystal Books Consulting, whose 25-year journey spans Armenia to the U.S., banking to nonprofits, and tech transformations to teaching. Marina shares how her love for numbers and problem-solving fueled her passion for helping small businesses and nonprofits tackle complex challenges. You'll hear honest insights on the realities of adopting AI and automation (and how they're not the same thing!), the importance of data readiness, and her unique approach to building a “wish list” before jumping into new tech. Whether you're a CFO, work in finance, or just love hearing from smart people making a real impact, Marina’s practical wisdom and openness to change will leave you inspired—and maybe even a little more confident about your next big leap.

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This episode was published on June 25, 2026.

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