Ep. 36: Playing the Long Game to Win Deals, Stay Agile, and Keep Going featuring John Barrows

John Barrows, one of the top sales trainers and thought leaders, joins for a look back on his journey and fun discussion on a particularly large and memorable deal from his time at Thrive Networks. Background: John Barrows has 20+ years of sales experience with a variety of companies and as an entrepreneur In this episode he remembers a managed IT services deal he did that was 20x the avg. deal size Challenges: Establishing trust and staying top of mind without being perceived as annoying. Adapting to the evolving sales landscape and shifting from traditional tactics to leveraging technology effectively. Key learnings: The value of playing the long game in sales and building meaningful relationships over time. The necessity of adapting to changing sales environments and leveraging technology to stay competitive. Timestamps: (0:07:28) Reflecting on the challenges faced at a big company versus startups and working on your own (0:13:16) Sharing a specific deal that highlighted the value of persistence and relationship-building. (0:17:14) Utilizing low-tech tactics and the significance of fundamentals in sales. (0:21:20) Discussing the relevance of agility and adaptation in the fast-evolving sales landscape. (0:24:37) Exploring the concept of the infinite game and the importance of aligning with personal values in sales. Resources:John Barrows on LinkedIn The Infinite Game: Sinek, Simon John’s Newsletter John's Podcast Questions, comments, ideas - reach out to: Andrew Kappel