Ep. 37 - From Data Collection to Data Connection with Dr. Ari Zelmanow (Part 1)

from Finders to Builders - A UX Research Show · host Julian Della Mattia

In this episode, Dr. Ari Zelmanow joins us to explore the evolution of research in today’s business landscape. We discuss the shift from traditional data collection to data connection, emphasizing the importance of integrating different business units for enhanced decision-making.(00:55) The Evolution of Research(01:43) Challenges in the Research Field(03:49) Adapting to Business Needs(08:59) Essential Research Methods(12:23) Becoming a Trained Observer(15:15) Strategic Communication of Insights(19:12) Connecting Research to Business Goals

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This episode was published on December 11, 2025.

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