Ep. 38: Design Awesome Car & Truck Wraps

Whether you have one truck or a fleet of trucks, one employee or a hundred, how you present your company to the public is critical to creating and establishing your own unique image. Too often, landscape contractors fail to be consistent with their “branding and messaging” to their clients, creating mixed messages and causing consumer confusion which will result in lost revenue opportunities and mixed messages.In this episode Adam Sokoloff, President of Sunrise Signs, explains: -What is a logo and why you must have one. -Is it time to update your current logo? -Color definitions and what they say about your brand. -Brand consistency for small businesses. -Small brand changes that can have a huge impact on your company. -How car and truck wraps can help brand your fleet.Sokoloff's career originally began at the High School of Engineering and Science in Philadelphia. After graduating high school, he quickly realized that engineering was not his thing and became a music major in college. Although he loved music, his career really took of when he entered the job market working in retail for BJ's Wholesale Club.His desire to understand every aspect of the business, combined with good old-fashioned “hard work” was immediately noticed as he rose through the ranks and became an assistant vice president. There he was responsible for over 800 employees and approximately a half a billion dollars in yearly sales. His career at BJ's lasted 20 years and taught him about customer service, operations and especially marketing. When the company downsized, Sokoloff took the opportunity to start his own business. A year later, Sunrise Signs was born and he hasn't looked back. In five short years, Sunrise Signs has grown from a local Philadelphia sign company to a nationally recognized leader in small business fleet branding and advertising solutions. As the President and owner of Sunrise Signs, Sokoloff has fostered a culture that takes a hands-on, highly consultative approach with clients to truly learn about their businesses and how to help them grow.