Ep. 38 - Event-Driven Marketing: Adapting Strategies to Tap into Customer Behavioral Shifts Throughout the Year

Ep. 38 - Event-Driven Marketing: Adapting Strategies to Tap into Customer Behavioral Shifts Throughout the Year.Welcome to Giraffes Don't Eat Steak, where we serve up marketing stories, tips and insights to help you succeed in the business world. In this episode, we delve into the world of customer behaviour and the impact of events, seasons, and personal life stages on marketing strategies. They discuss the importance of understanding and capitalising on these cycles, and how it can shape messaging and branding efforts. Join us as we explore the fascinating interplay between consumer behavior, planned events, and personal milestones and how they can influence your approach to marketing. Stay tuned for some practical tips and valuable insights that you can apply to your own business.Connect with the hosts:Erica: https://www.linkedin.com/in/erica-mackay/Alex: https://www.linkedin.com/in/alex-bilney/Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com#MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast