Ep 39 - Intro to Introw with Simon Van Den Hende | Developers:After Dark episode artwork

EPISODE · Feb 13, 2026 · 41 MIN

Ep 39 - Intro to Introw with Simon Van Den Hende | Developers:After Dark

from Developers:After Dark · host HubSpot Developers

Say goodbye to data silos and hello to seamless partner management! In this episode, we sit down with Simon Van den Hende, co-founder of Introw, to discuss how they built a powerhouse Partner Relationship Management (PRM) solution directly on top of HubSpot.We dive deep into the technical details of HubSpot UI extensions, the business strategy behind their explosive 5X growth, and how they are leveraging HubSpot's AI tools to build a more intelligent and integrated partner experience. If you're a HubSpot developer or interested in partner-led growth, this is an episode you won't want to miss.[Timestamps]0:00 - Cold Open 1:32 - Who is Simon and What is Introw?3:04 - Who can benefit from Introw?5:10 - The Power of a CRM Native Approach6:47 - How Traditional PRMs Create Data Silos8:26 - Developing with HubSpot UI Extensions14:09 - Fueling 5X Growth with HubSpot's Automation16:07 - The Magic of Off-Portal Collaboration19:16 - How the HubSpot Marketplace Drives Growth23:35 - Leveraging HubSpot's AI for a Better Partner Experience32:24 - Mentorship, Process, and Work-Life Balance38:50 - Where to Find Simon and Introw44:43 - Like and Subscribe!#HubSpot #HubSpotDevelopment #PartnerLedGrowth #SaaS #CRMFind Simon on LinkedIn: https://www.linkedin.com/in/simonvdhende/Learn more about Intro: https://hsdev.fyi/introwWe aim to incorporate the human element and drive a conversation that is fun, informational, and thought-provoking. You can watch Developers After Dark on the HubSpot developer’s channel or wherever you get your podcasts.Check out the Developers: After Dark website at devsafterdarkpod.comWant to be a guest?Fill out the form 👉 https://share.hsforms.com/2J5me9_v3Rlix21-1LoZWkAbpd9r📢 Important InformationThis is not a support forum. For all support-related questions, please visit the HubSpot Community. 👉 https://bit.ly/49Lto5NDiscover everything HubSpot has to offer: https://bit.ly/3P5A59bFollow us for the latest updates and insights: https://bit.ly/4iJLXve📖 Learn More & Stay ConnectedGet started with HubSpot Development 👉 https://bit.ly/3DhfEmULearn more with the HubSpot Academy 👉https://bit.ly/3P06AFRSubscribe to our newsletter for tips and news 👉 https://bit.ly/41Fm6hCStay up to date with changes that affect you by subscribing to the changelog 👉 https://bit.ly/49J95FPKnow when an Developer Event is happening 👉 https://bit.ly/3VOLT3h🤝 Engage With UsHave feedback? There's a link for that! 👉 https://bit.ly/400bUziLike this video? Give it a thumbs up and subscribe for more content on HubSpot development, integrations, and customization.Have a topic you'd like us to cover? Drop your suggestions in the comments below!HubSpot development, HubSpot CMS, HubSpot API, HubSpot integration, HubSpot CRM, HubSpot tutorials, HubSpot themes, HubSpot modules, HubSpot workflows, app development, web development, CRM customization, marketing automation, HubSpot training

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Ep 39 - Intro to Introw with Simon Van Den Hende | Developers:After Dark

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This episode is 41 minutes long.

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This episode was published on February 13, 2026.

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Say goodbye to data silos and hello to seamless partner management! In this episode, we sit down with Simon Van den Hende, co-founder of Introw, to discuss how they built a powerhouse Partner Relationship Management (PRM) solution directly on top of...

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