Ep 4 – The Year-End Reality Check

Let's take a candid look back at what actually changed in GTM over the past year and what didn't.   We talk through the real shifts we saw in 2025, including the return of in-person events, the growing focus on credit unions, how rising conference costs are changing how teams show up, and why curated conversations are replacing big booths and big budgets.   We also dig into how search, AI, and social selling are reshaping visibility, why tighter ICPs matter more than ever, and what teams need to stop doing as they plan for the year ahead. From pipeline discipline and content creation to practical adoption of AI and voice tools, this is an honest year-end conversation grounded in what we're seeing work in the field.   No predictions for the sake of predictions. Just a reality check before you head into planning mode.    Expect straight talk, practical advice, and the occasional hair flip. If you're building, selling, or scaling in fintech and beyond, this is the GTM podcast you'll actually want to listen to.   Sell it. Keep it. Grow it.