EP 418: Hunting by the Numbers, GoWild Founders Dig Up Interesting Stats on Hunters

My good buddy Brad Luttrell and co-founder of GoWild have always been able to BS about entrepreneurship for hours. In fact, we did a 3-hour podcast back on episode 246 if you really want to deep dive. In this podcast, Brad and I are joined by his co-founder Zack. We talk about the progression of business over at GoWild but also dive into some very interesting statistics that Zack and Brad have uncovered in the growth of their company. There are a lot of myths surrounding what hunting is or is not, there are also a lot of assumptions about hunters and hunting that tend to get made that turn out to not be accurate. Show Notes:  Introduction – 0:04:33 GoHunt’s New Platform, GearBox – 0:14:00 Competing with Amazon & Big E-Comm – 0:21:31 Facts & Misnomers About Hunters – 0:35:20 Zack on the Data as a Non-Hunter – 0:46:33 Are Hunter Numbers Up or Down? – 0:51:41 Barriers of Hunters & the Industry – 1:04:20 Comparing Golf to Hunting & Tech Talk – 1:13:20 Closing: The GoHunt Study & Contact Info – 1:20:11 This episode is brought to you by MTN Tough Fitness, hands down the best fitness program catered to hardcore hunters. I have been in out of MTN Tough for the last couple of years. Right now I am doing they’re postseason workout via the online training and it is kicking my butt back into shape after the holidays. Personally I enjoy doing the workouts on my own at the gym but a lot of people Jayden included workout at the MTN Tough Fitness lab here in town. Right now, for a limited time only, MTN Tough is offering an all-access pass to help you start the year off right. The all-access pass will start with the Postseason Strength program, and give you 12 months of online personal training. This package will get you lifetime access to all the programs, daily Online coaching, and if you are local to Bozeman access to the MTN Tough Lab. On top of all that the All Access will also include the EAT MTNTOUGH online nutrition coaching. This is a great deal for a kickass fitness program, awesome community of like-minded hunters and personal level coaching to help you get in the best shape of your life. Head over to mtntough.com before the 24th to save hundreds of personal training. Monthly payments available as well, sign up today. This Podcast also brought to you by our good friends over at On X. Another great gift that is a must-have for every hunter, the On X app goes on your phone or tablet and gives you the best mapping and GPS system whether you are in service or out. Know where you stand. Knowing exactly where you are and where the public/ private boundary is often critical to having a successful hunt. More than that I love the ability to scout on my computer, set points of interest, and automatically have them on my phone when I get to the field. I have so many friends that didn’t have On X Maps before because they didn’t think they needed it and now can’t rave about how great it is. Save 20% off your new membership when you use the TRO code.