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Ep. 44 - Who's doing research when there are no researchers? episode artwork

EPISODE · Apr 4, 2026 · 14 MIN

Ep. 44 - Who's doing research when there are no researchers?

from Finders to Builders - A UX Research Show · host Julian Della Mattia

PMs, designers, marketers, and others are increasingly leading research in organizations that don't have dedicated researchers. My three tips: align on and protect a fixed research capacity, make research usable across the organization, and build with the expectation that someone may later take it to the next level.(00:56) Research Audience Shift(04:11) AI and Layoff Impact(06:21) Reframing Podcast and Book(07:11) New Challenges for Roles(08:00) Tip 1 Protect Time(09:32) Tip 2 Share Research(10:35) Tip 3 Build for Future(11:45) PWDR Mindset Shift

What this episode covers

PMs, designers, marketers, and others are increasingly leading research in organizations that don't have dedicated researchers. My three tips: align on and protect a fixed research capacity, make research usable across the organization, and build with the expectation that someone may later take it to the next level.(00:56) Research Audience Shift(04:11) AI and Layoff Impact(06:21) Reframing Podcast and Book(07:11) New Challenges for Roles(08:00) Tip 1 Protect Time(09:32) Tip 2 Share Research(10:35) Tip 3 Build for Future(11:45) PWDR Mindset Shift

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Ep. 44 - Who's doing research when there are no researchers?

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How long is this episode of Finders to Builders - A UX Research Show?

This episode is 14 minutes long.

When was this Finders to Builders - A UX Research Show episode published?

This episode was published on April 4, 2026.

What is this episode about?

PMs, designers, marketers, and others are increasingly leading research in organizations that don't have dedicated researchers. My three tips: align on and protect a fixed research capacity, make research usable across the organization, and build...

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