EPISODE · Apr 7, 2026 · 39 MIN
Ep. 45 - On AI, Broken Products, and Hard Truths with Thomas Wilson
from Finders to Builders - A UX Research Show · host Julian Della Mattia
In the final guest episode of Finders to Builders, Thomas Wilson breaks down why large organizations aren't ready to spin up AI agents, how AI-first thinking amplifies "move fast, break things," and why stakeholder interviews often beat user research for actionable insight.(01:14) AI Has Been Here(02:58) Everyday AI Examples(04:57) LLMs And Job Shock(06:00) Org Readiness First(09:06) Move Fast Fallout(12:58) Keys To The Kingdom(15:47) Stop Bot Hype(17:46) Pilot AI For Value(19:37) Not Ready to Replace Creatives(20:44) LLM Hype vs Real Value(21:55) Using AI as a Work Tool(24:03) Quality Over Speed and Scale(25:20) Enshittification and Experience Rot(27:38) Doing Good Still Profitable(29:14) AI First Replaces Product First(31:24) Drop the Jargon Use Metrics(35:36) Stakeholders Hold the Truth
What this episode covers
In the final guest episode of Finders to Builders, Thomas Wilson breaks down why large organizations aren't ready to spin up AI agents, how AI-first thinking amplifies "move fast, break things," and why stakeholder interviews often beat user research for actionable insight.(01:14) AI Has Been Here(02:58) Everyday AI Examples(04:57) LLMs And Job Shock(06:00) Org Readiness First(09:06) Move Fast Fallout(12:58) Keys To The Kingdom(15:47) Stop Bot Hype(17:46) Pilot AI For Value(19:37) Not Ready to Replace Creatives(20:44) LLM Hype vs Real Value(21:55) Using AI as a Work Tool(24:03) Quality Over Speed and Scale(25:20) Enshittification and Experience Rot(27:38) Doing Good Still Profitable(29:14) AI First Replaces Product First(31:24) Drop the Jargon Use Metrics(35:36) Stakeholders Hold the Truth
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Ep. 45 - On AI, Broken Products, and Hard Truths with Thomas Wilson
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