Ep 45: Tangible Language

How can you define tangible benefits for your potential clients as a person who does not sell tangible results?  So often, success is measured by client results. This becomes a challenge for those of us who may not provide tangible results to clients, such as coaches. I had the fantastic opportunity to talk about this very problem with an amazing mindset coach and Yay for 100K member, Kayla.  We dive deep into her goals for her clients in order to get clear on her tangible benefits.  While it may seem better to use vague and general statements in order to attract more clients, the opposite is actually true.  Kayla and I discuss why it is better to niche down the explanation of your services and how that will attract clients who need and want exactly what you have to offer.  Your goal is to help your clients in a specific way.  Don’t be afraid to get specific on your explanation so that people will know right away how they will benefit from your service.  Let’s be real, this process of niching down and getting specific with your language can be hard!  Lucky for you, this episode will help you get really clear on what you offer and how you can best word it.  Just like Kayla, you too can join us and Apply for Yay for 100K!  Our 12-month group mentoring program gives you the personalized support you need to boost your income and see results from your business.  Follow the link to apply for this life-changing program today! In today's episode, we're specifically covering:How to define the tangible benefits of what you offerHow to find the common theme in your clients' problemsWhy you need to sell what your clients want WHILE giving them what you know they needHow to use your clients’ language instead of your expert languageConnect with Kayla:Instagram: @audaciouscuriousiityConnect with Courtney Chaal:Instagram: @courtneychaalWebsite: https://courtneychaal.comFacebook group: Get More Clients ClubEmail: [email protected]