Ep. 48: The Truth About Organics

Nicole Wise tells us the truth about organics -- and how best to market yourself in the business. Some of her key talking points are:-Bionutrition lessons: Soil food web, how it makes other products more effective and marketing analogies for customers-Marketing in the green industry: Creating a marketing machine/plan, social media and inbound techniquesAfter spending the last 10 years helping build two multi-million dollar companies, Nicole Wise knows her way around the green industry. Originally a teacher, Wise graduated from La Salle University with a bachelor's degree and then Temple University with her master's degree in education. However, she quickly realized that project management, marketing, and business was where she really fit. Shortly after, Wise joined HappyLawn of America, a lawn care service provider, as a coordinator for the company, playing a significant role in creating systems for the fast growth firm as well as generating marketing plans and leading marketing campaigns.Today, Wise is the head of marketing at Holganix, a manufacturer of a bionutritional plant product. She utilizes these past experiences to build the Holganix brand, manage marketing projects at Holganix and consult with product users to help them build their brand, and create their own marketing plans. Over the past four years she has helped lawn care companies increase revenue, reduce bottom line expenditures, create strategic marketing plans and grow their companies. Barrett Ersek, CEO of Holganix notes, “She has a unique knack for having her finger on the pulse of the company and positively influences the running of the company.”For more information, visit www.holganix.com.