Ep: 5 Self Taught and Sold Out with Jessica Hitchcock

In today’s episode, I had the honor of sitting down with Jessica Hitchcock. Jessica is a self-taught artist who transitioned from working as a full-time Director of Finance and HR to building a thriving art business—without a formal art degree. Jessica walks us through the years it took to build a consistent income, how she planned her financial runway, and why visibility was the key to her growth. She shares how she uses Instagram, live painting events, and structured pricing to stay both creative and grounded as a full-time artist. In this episode, you’ll hear: 🎨 How Jessica went from painting for fun in 2015 to going full-time in 2019 🎨 Why visibility through live events and social media changed everything for her 🎨 Her approach to pricing artwork and why she removes emotion from the numbers 🎨 The platforms that have worked best for sales—and why she keeps it simple 🎨 How she teaches artists to register their businesses, separate finances, and document expenses 🎨 The power of knowing your numbers and preparing a financial runway before going full-time 🎨 Her reminder that growth takes time—and why not seeing instant results doesn’t mean it’s not working “It’s okay if you don’t see things right off the bat. That doesn’t mean it’s not working.” Connect with Jessica: 📸 Follow her on Instagram: @jessica_hitchcock 🖥️ Learn more or grab her free finance roadmap for artists at jessicahitchcock.org Connect with Me:Instagram: @thejustinealmarazYoutube: https://www.youtube.com/c/JustineArtStudioWebsite: www.justinealmaraz.com