EP 517: Building Maven with Brendon Weaver

It has been really cool to watch Brendon and the team build Maven out of nothing over the years. From the first time I met Brendon and we chatted about his vision for a new optics company I was sold. Not only do they have a great product but I recognized the vision he had. In our last podcast we talked about How the idea for Maven Optics came about and the seemingly random turn of events that led a high school art teach and coach to launching one of the most disruptive new optics companies to hit the market in our generation. If you want to listen to that on check it out here. This week Brendon joins me to chat more about entrepreneurship and advice to building a great brand. I my opinion Brendon has done a great job growing the brand and staying on brand with everything they do. In this podcast we talk about the importance of knowing where you are going and how only seeking dollars will not get you where you want. We also cover some of the new products that maven has come out with this year and some tips on how to choose your next optic. This Podcast brought to you by On X Maps. On X has teamed up with some great brands to up the value of the elite membership. More and more of us are hunting more states and to be honest you almost have to if you want to hunt every year. Now with an On X elite membership you not only get maps in all 50 states but you now get access to both tTop Rut and the Huntin Fool digital magazine. These tools are invaluable to me and now for one membership I get them all for the entire year. Upgrade Your Membership to elite and widen your hunting opportunities. Use that TRO code and you will even save another 20% at check out. This podcast brought to you by the awesome folks at Maven Built Optics. Maven is such a cool company and a great group of people. I also love that they are a small Wyoming company making big waves. Maven is a direct to consumer optics company which means they don’t have huge mark ups. One of the most common questions you guys the listeners ask me is to compare mavens to something at an equal price point. I can’t say it enough Maven blows everything in a similar price point out of the water. Stop comparing products based on price. This is why I say Maven is the best bang for your buck by far and away, it’s not even close. Good glass is a must have. From their rifle scopes to binoculars, and spotters I highly recommend their optics. They also have a custom optics builder which is really cool. You can jump on their website MavenBuilt.com and design your optics with custom patterns or custom colors the options are pretty endless. Check them out at Mavenbuilt.com and use the “TRO-GIFT” code to get a special bonus gift with your purchase. Show Notes: Start – Brendon & Maven Today – 03:21 Mavens Culture & Ideal Future – 14:00 Struggles: Brand vs Sales – 20:42 Building a Brand & Company with Quality Products – 29:20 Managing Product Lines & Market Research – 36:20 Maven Sale, Promo Code & Brendon’s Picks – 59:46