EP 567: Pull This Lever for Money with Sarah Weikart

Sarah Weikart is a marketing genius. There is a story about a mechanic who comes to work on a car after no one could figure out what was wrong. The mechanic simply taps a hammer one time and the car runs great. The story goes that the mechanic bills the customer for $1. Furious, the owner says how can you charge $1000 dollars when all you did was tap the hammer one time. The mechanic replies taping the hammer was $1, knowing where to tap was $999. As many struggle with the 1 million things we should be doing in our business from and endless number of social media platforms, to email, to paid customer retargeting, knowing what to focus on is Sarah Weikarts specialty. In this podcast we dive into how to run a marketing team of one. What to do when you don’t have giant team, and how to focus on the one thing that will move the needle the most. This podcast is brought to you by new project the Rich Ideas Lab. If you are interested in some of the entrepreneur content that I have been doing you need to check out Rich Ideas Lab. This is a community of like mind individuals who are living their life with intention. If you want to be successful and live a life of intention, my best advice is to prioritize spending money on growth and network. The greatest advice I ever got was to never think twice about spending money on books and course as their ROI is so high you can’t afford to not. Right now I have a free trial I encourage you to use it. take all the knowledge you possibly can, and if you don’t see how this community will change your life forever than well I hate to say it but you aren’t the kind of person we want in the community and I will gladly pay you to leave. We’re building something massive here and we need people who add to it not just take. Join the Lab Today’s podcast is brought to you by the folk over at On X maps. Much more than just showing you public and private border, the On X app puts one of the most powerful GPS units out there in you pocket. From finding trail heads to finding unmarked water sources. I use my On X almost daily and trust even my most rugged backcountry adventures to my On X.  On X has added a pile of benefits to their elite membership like massive insider discounts to brands you already use. Check out the Elite package from On X maps and use code TRO to save yourself 20% when you upgrade.